Janesville Celebrates 10 Years of Downtown Revitalization
A decade of transformation is being celebrated in Janesville as the community marks ten years of progress under the ARISE Plan. First approved by the Janesville City Council in 2015, the ARISE Plan has been instrumental in reshaping downtown Janesville into a vibrant and thriving hub for residents, businesses, and visitors alike. Through a collaborative public-private partnership, the initiative has guided infrastructure improvements, enhanced public spaces, attracted new businesses, and fostered a rich cultural environment.Transforming Downtown JanesvilleSince its inception, the ARISE Plan has led to strategic enhancements throughout the downtown area. Town Square has emerged as a focal point for community gatherings, hosting events year-round. Notable additions include the Blackhawk Community Credit Union Festival Street, Cope Ryan & J.P. Cullen Memorial Pavilions, the popular Bubbler, and the Blain Gilbertson Family Heritage Pedestrian Bridge spanning the Rock River—all contributing to a more welcoming and accessible public space.Key infrastructure upgrades have included two-way street conversions, improved streetscapes, and the removal of an outdated parking deck over the river, unveiling one of downtown’s most valuable assets. Bridge renovations have further improved accessibility for pedestrians, cyclists, and vehicles, ensuring downtown remains connected and easy to navigate.A Flourishing Arts and Culture ScenePublic art has been a cornerstone of the ARISE Plan, enriching the city’s cultural landscape. With over 30 murals and sculptures now adorning downtown, art initiatives such as Art in Place Alliance and the annual Art Infusion festival have played a significant role in shaping the area’s aesthetic and historical appeal. These projects celebrate local history, encourage civic pride, and provide engaging spaces for residents and visitors to enjoy.Economic Growth and Community EngagementThe ARISE Plan has also driven economic growth, spurring business development and increasing foot traffic. Programs like the Downtown Janesville BID grant have supported façade improvements, helping businesses enhance their presence and attract more customers. Downtown Janesville has become a premier event destination, hosting more than 1,000 gatherings annually, including the Janesville Farmers Market, Jolly Jingle, and Janesville Town Square Gran Prix. Downtown Janesville, Inc., a nonprofit dedicated to activating the downtown area, continues to organize popular events like Music at the Marv, Flannelfest, and the Wine Walk.The district now boasts 25 restaurants and bars, 45 unique shops and boutiques, and 12 event venues, all contributing to a lively and thriving downtown economy. These businesses continue to attract residents and visitors eager to dine, shop, and experience the energy of Janesville’s revitalized downtown.The Future of ARISEThe momentum of the ARISE Plan shows no signs of slowing down. Exciting projects on the horizon include the Children’s Museum of Rock County, set to open in 2026, and the extension of the riverwalk, which will better connect downtown to Traxler Park and link Court Street to the Janesville Performing Arts Center. Additionally, ongoing efforts to develop affordable and market-rate housing downtown aim to boost the area’s nighttime population and further support local businesses.With continued investment in infrastructure, arts, and business development, Janesville’s downtown is positioned to remain a vibrant and dynamic community hub for years to come. As the city celebrates this milestone, the ARISE Plan stands as a testament to what can be achieved through vision, collaboration, and community dedication.